Another strategy for growth in this climate.
After our conversations over the last couple weeks, I think you'll find this valuable.
Over the last couple months, I’ve spent a lot of time talking about HOW to approach sales and marketing in the business climate we’re in.
How to break through to prospects who have their guard up, how to approach the uncertainty that everybody’s facing, and generally speaking…just how to market and sell right now.
For many of my clients, this is the focus. How to stay on track with your core business, at least level with your goals.
But more and more clients I am talking to are realizing that a better strategy today might be diversification.
Ever since I went full time as an entreprenuer, I have always had a few irons in the fire. Some take off, others don’t.
It has served me VERY well, and allowed me to create a variety of income streams that I can rely on.
Even today, I have a number of sources of income including:
Consulting and training program sales
Affiliate income aka promoting other people’s products
Book sales / Amazon
Minority investment in a trucking company
Minority investment in a soybean and corn farm
Income from traditional investments / dividends
Rental properties
It takes time to build up to a portfolio like that. But not that long really. (Of course this list does not include my former companies which I sold. A few years ago they would have been on the list too.)
Looking back, I only wish I would have built up a few more to add to the list! But you know what, no better time than now to bolt on some new ones.
Some will look at that list and think “I don’t have the resources to invest in companies etc etc”…and the truth is that I didn’t either until some of my other irons in the fire started producing. Those came a bit later.
In the earlier stages of building this type of diversified business portfolio, you have to look for sweat equity opportunities. *unless you are sitting on a pile of cash*
I’m going to be talking more about this process, how to find opportunities, what to watch out for, and more.
After all…for some of my clients, their core business isn’t looking as strong as it once was. And rightfully so, they are looking for strategies and ideas to diversify.
Keep an eye out on your inbox Monday.
Thanks,
Josh
Josh Turner
Multiple times Inc 500 + 5000, WSJ Bestselling author, dad, #LetsGoBlues, top LinkedIn expert, helping small businesses get more leads and clients online.
P.S. When the time is right for you, here are a couple ways we can work together:
My on-demand LinkedIn Accelerator, which includes training and 1-on-1 consulting with my head coach. This program focuses on my 5-step methodology to get connected to a lot more prospects, and build relationships with them through strategic messaging, to generate an average of 10-15 sales appointments per month. CURRENTLY CLOSED - No new enrollments as we are retooling and preparing for a re-launch of this program!
Work with me 1-on-1. Hit reply to this message, tell me about your business and let me know what you want to work on together. Then I’ll get you the details on my consulting work.