LTE Funnel Framework Part 2 - Email Campaign Build Out
Hot off the press!
Having the ability to easily create new funnels can dramatically change your growth prospects.
The more ways you have for prospects to engage with you, the higher your chances that you’ll get them to bite.
Everybody is looking for that one magic funnel. And that’s great. Because if you find one that crushes it, sometimes you can scale it up and it can become a massive growth engine for your business.
One of my “magic funnels” that did just that was an automated webinar funnel. I built a webinar that performed really well, then built an entire automated funnel around it to drive traffic to from ads, JV’s, etc. We did multiple 7 figures in sales on that one funnel. That’s the promised land. But the truth is that you can’t rely on that or be so focused on it that you forget the basics.
Many times, for many businesses, it’s better to have a number of funnels. You can create different hooks and angles, speak to different pain points, talk about different problems you solve…and come up with a number of different lead magnets with unique messages. Each of these can be a different funnel.
Does that sound like a lot of work?
Well it would be. But now you have an easy way to spin up new funnels. I talk more about that here, in the series of tutorials I’ve been sharing with you over the last few weeks.
What I’m doing is documenting how I’m building out marketing assets for my consulting business. Showing you how I’m doing it all, using High Level.
The funnel I’ve started with uses my simple LTE Funnel Framework, and it’s a PDF giveaway breaking down my LinkedIn lead gen methodology.
Creating that first funnel takes a little time, but it’s really not that hard. The software is very intuitive.
And now that I’ve built that one…I can easily duplicate it, modify it, and spin up new funnels.
For example, next month I’m going to put together a lead magnet along the lines of “…Discover the Ultimate LinkedIn Headline Formula” which will be a PDF talking about best practices for optimizing your LinkedIn profile.
Instead of having to create a bunch of new assets from scratch (which would be a bummer), I can just duplicate the funnel I’ve already created. Modify the copy in some places, tweak the thank you page, edit some of the emails…and voila…new funnel ready to go.
From there I can keep doing this over and over, until I have a little army of funnels out there working for me every day.
My hope is that you’ll be inspired to do the same. But you need the right software to be able to do this easily and cheaply. (If you need help with the strategy and messaging part, reach out and let me know!)
I’m finding High Level to be an amazing solution. And I’m really just scratching the surface.
Today I am releasing Part 2 of my LTE Funnel Framework tutorial. The focus on this one is how to build an email campaign that will be sent to anybody who opts into the funnel. Click here and then scroll down a bit.
You’ll see how I’m building the campaign itself in High Level, and I also do a deep dive on the copy. And I decided to go ahead and give you a complete swipe file of all the email copy, in case you’d like to use it as a model. That’s right below the video.
In the past I used to have my marketing team do all this stuff for me. Which was nice. But now with my consulting business, I’m really enjoying working on this stuff and finding it to be way easier than I thought it would be.
And what I’m realizing is that this tool is way easier to use and cost effective than what we were doing back when I had a bunch of employees. We could have saved thousands a month in expenses. It really is a game changer for companies big and small.
I hope you’ve found value in this series. And thanks to everybody who has signed up for High Level so far.
As I am only now releasing Part 2 of the LTE Funnel Framework, I decided to extend the deadline to April 3. So you have a couple more days.
All the details on that are here.
Thank you, and I hope our paths will cross soon,
Josh
Josh Turner
Multiple times Inc 500 + 5000, WSJ Bestselling author, dad, #LetsGoBlues, top LinkedIn expert, helping small businesses get more leads and clients online.
P.S. When the time is right for you, here are a couple ways we can work together:
My on-demand LinkedIn Accelerator, which includes training and 1-on-1 consulting with my head coach. This program focuses on my 5-step methodology to get connected to a lot more prospects, and build relationships with them through strategic messaging, to generate an average of 10-15 sales appointments per month. (click here)
Work with me 1-on-1. Hit reply to this message, tell me about your business and let me know what you want to work on together. Then I’ll get you the details on my consulting work.